Finder’s Camp
HomeGoods’ ever-changing selection of affordable décor has earned the store a legion of superfans—the Finder’s. They get an unmistakable thrill every time they uncover the perfect throw pillow, Himalayan salt lamp, or meerkat side table.
To expand this diehard decor community, we showed potential fans what makes the thrill of the hunt so irresistible. The result? Finder’s Camp: a 3-day summer camp in the Catskills that brought the thrill of the find to the great outdoors. Campers stayed in themed cabins, mastered embroidery, foraged for finds, and swapped spooky campfire stories about missing out on epic deals.