Martha’s Little Helper
Curious how Martha Stewart stays so put together despite her hectic schedule? She always has the perfect pick-me-up stashed within arm’s reach.
We created a social campaign and limited edition bottles to show that Pure Leaf delivers just the right amount of refreshment to help you stay cool, collected, and ready to tackle whatever comes next—just like Martha.
Teaser Videos
Before Martha owned up to her Pure Leaf habit in the video above, we teamed up with her head chef, baker, and gardener to brew up some buzz for her big reveal. In confession-style videos, they spilled the tea about the suspicious hidey-holes they’d uncovered around her estate.
Fans could win their own special bottle of Martha’s Little Helper, secret stash book included, on the Pure Leaf site.
