Poocrastination
The guilt of avoiding the litter box is a feeling many cat parents know all too well. It’s called poo·cras·ti·na·tion (poo-kras-tuh-NAY-shuhn).To raise awareness of this all-too-common (yet rarely diagnosed) issue, we created a campaign featuring pre-roll, radio, digital, and social ads.
A Case Study of Poocrastination
Hijacking National Cat Day
Providing light scatological humor to socials on National Cat Day.
